![]() We’ve done the science - we’ve made our bait more desirable to bite and bite longer. We owe it to a commitment to leading edge technology and a commitment to anglers whose passion is to catch more fish. Our company has driven performance advances in fishing bait, lines, rods, and tackle across the industry. Built on a foundation of hard work and curiosity about fish behavior and biology, Berkley® has become the premium brand of fishing tackle for anglers across the world. In 1937, Berkley® was founded by Berkley Bedell, a 16-year-old fishing enthusiast who sold hand-tied flies made from dog hair and chicken feathers to vacationing anglers to coax local bluegill and bass from their underwater cover. Berkley® Baits Drive the Fishing Industry Forward Now that we’ve done the science, you can catch the fish. Make no mistake, it’s a whole new world out there, with our data-driven insight into the biology of fish leading the way. We combine that into superior manufacturing of the broadest array of innovative bait and tackle.īecause we understand fish, the Berkley® line of Hard Bait, Soft Bait, PowerBait®, Fish Dough, and Fish Attractant outperform every bait in the marketplace, and rival live bait like no other manufacturer can. We collect real-world data from the pros, test, test, and test again, analyze the results, and repeat. Our bait is the result of extensive research in R&D laboratories that measure fish reaction to color, scent, sight, and sound. Since our inception, our ideas and products have changed the world of fishing. Account translation missing: en._country translation missing: en._language (en)Īt Berkeley®, we know what makes a fish strike.
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